Supermarket giant Lidl has come under fire with shoppers after announcing a new way to pay for items in store – which is already in place in supermarkets like ASDA, Tesco and Sainsbury’s.
Previously, shoppers had to put all of their items in a trolley and pay for them at the till.
But a new initiative will see shoppers being given the option to scan as they shop using in-store technology.
Lidl says the new system will allow customers to scan and pay for items using their smartphones.
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Lidl Go – as the new system is being called – will begin in London, as part of a trial, before rolling out nationwide if successful.
The app is now available to download for customers, according to Birmingham Live.
Customers can use the handy smartphone app to use it to scan barcodes as they shop.
Unlabelled fruit and vegetables can also be bought by customers in store.
To do so, all they need to do is scan a barcode printed at a weighing station.
Unfortunately, Lidl won’t let you avoid the checkout altogether.
While Tesco and Sainsbury’s do, Lidl instead will get its shoppers paying at tills – using a “barcode generated by the app”, according to a press release.
But some aren’t happy, with one writing: “No thanks. Prefer speaking to humans.”
“Also potentially great for digitally analysing shopper behaviour in store and blending with other govt. campaigns no doubt.” a second moaned.
A third complained: “Great now we’re supposed to do their work for them. Hope they don’t expect us to restock the shelves and clean up spills..”
If you don’t like it, don’t use it. Simple, no?
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